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1. Analysis on the Investment Value of Office Buildings
(1) Analysis on Low Office Cost:
a. Price comparison between leasing a grade A office building and purchasing BDA International Business Park II
(2) Analysis of high investment return
Since the condition of commercial office in the development area of Yizhuang is currently at the early stage., there is no Grade A office building, and properties for independent office are hardly to be found. Along with the transition of Yizhuang development area from single production industry area to a new integrative modern commercial zone, demand for office properties will be increasingly great. A large amount of medium and small sized trading companies and companies and institutions related to the third industry will increase greatly. By now, supply of office properties has the limitation to meet the demand of huge market .
Currently, few office properties exist in the Yizhuang development area and most of them are singular in category and small in size. Those properties have poor quality in design, decoration and facilities, etc. Due to rare selectivity in this area, the occupancy rate stays at a high level. Moreover, it is foreseeable that there will be no additional supply of mature office buildings in the area in the coming years.
Take the Chaolin Building in the Yizhuang development area as an example. Its daily rent presently is RMB2.8/㎡ and the occupancy rate reaches over 90%. Due to the great location, outstanding project quality, superior exhibition and independence advantages and no rivals a few years in the future, its rents will increase continuously with the maturity of the project, so as to exceed the present rents of existing properties in this area. Taking the mature period of the project into consideration, calculate at the rent RMB2.8/day/㎡:
ROI of this project = annual rent avenue/sale price
Namely: X=2.8*30*11/7580 (wherein, X represents the ROI, assuming rent free for one month per year, and 7,580 is the average sale price).
Based on the current facts in China, a ROI over 12% is quite objective and suitable for investment.
(3) Analysis of Long Term Appreciation Potential
■Regional Appreciation Potential
The appreciation of real estates is closely linked with that of the residing environment. As Beijing Economic Technology Development Area where BDA International Business Park II is situated, is the core of Bohai Economic Region, benefiting from the direction of the strategic development of the national economy, its regional competitiveness in the future will be upgraded rapidly. Furthermore, this project is located at the crossing point of three trunk roads of the Beijing Economic Technology Development Area and near the core section of the business central area. Once the development of the Ronghua Road business area is completed, prices of sale and rent of this project being a land mark in the area will raise with a large amount.
■Leading Design
For the purpose of satisfying the requirements of the mainstream enterprises reach its maximum at the phase of design and layout, BDA International Business Park II has comprehensively considered the special requirements of various enterprises on plane layout, floor height, floor loading, power consumption, air condition, elevator and intelligent system, etc. and occupies the leading position in the office building market in Beijing. This Project not only totally surpasses the present independent office building projects in general level but also possesses the strength to compete with the top level office buildings in mainstream business districts. Featured by the pioneer design, the preservation and appreciation of this project are assured
■Nature of Land Use
Different from most of the independent office building projects in the office building market of Beijing, BDA International Business Park II is an office building in the real sense. Since the nature of the land use has already been planned for office and business use instead of for industrial use, there is no policy risk in the future; and can be used for office or business at any time. This is the exclusive advantage of this project over most independent office buildings of the same kind, which exhibits the great appreciation space of the project in the future
(4) Double-loft Space, Super Value Hollow Space
The loft space as high as 8.4m or 12.4m on the ground floor and the top floor. After purchasing, users may separate it into two or three floors upon his or her own needs, i.e. the users purchase one floor with a return of double or triple construction area. The super value hollow space is shown obviously.
(5) Analysis on the super business value of the base floor of the office building
a. Superior exhibition location:
The South Ronghua Road facing to the business core area imposes strong attractions upon the people and vehicles passing by, which together with the club of this project forms an enclosed space. Being integrated, it forms a commercial environment with powerful exhibition features, which is helpful to attract various commercial customers inside and outside the park.
b. Convenient communication
The construction of the future extending line of No.5 Subway, Beijing-Tianjin Railway and Beijing-Tianjin-Tanggu Highway provides conveniences for the great improvement of rapidness and accessibility in traffic, where the stops of the light rail will make the project become the key point for collection and distribution of population and provides more business chances for the base floor commerce.
c.Loft space with super value
The loft space on the base floor of this project as high as 8.4m can absolutely meet the requirement of various businesses on space height, which satisfies the demands on individualized businesses, and has strong business exhibition value. The base floor for commercial use purchased by the owner at a super low price is equivalent to double commercial area. Such super value investment is unique in Beijing again. The business operations can not only decrease the investment risks of these office buildings, but also appreciate the investment value and investment returns of the office building greatly.
d. Sustained and energetic business demands
Inside the park, the commercial property will provide comprehensive fitting services for the whole project, and different specific business services to the entire Yizhuang area through the integration of businesses, and drive the business development depending on the business environment of the park, so as to make full use of the commercial infrastructure and make the business exist for the purpose of the appreciation of office buildings.
2. Analysis on the investment value of commercial club
(1) Abundant business value:
As the integrated commercial facilities to Phase I and II of the Project, the function of the club is defined clearly, serving customer in the park and ambient radiation areas. Located at superior business position, this project enjoys all advantages of a ground floor commercial club of an office building as analyzed above. In addition, its sufficient area may attract banks, medium and high level catering, post office and other business facilities, which can enrich the consumption structure of the region greatly, make the business value of the project more prominently, and also bring more market opportunities.
(2) Appreciation potential of investment return:
Accompanying the rapid development of Yizhuang economy, the population of the new town will increase greatly in the future. The appreciation space of regional commercial value becomes increasingly obvious. In particular, the layout of the Yizhuang business avenue where this project is situated, exhibits the business value of this project apparently and the leading position in the core business center becomes non-substitutable.
Since the project is situated in golden section and convenient traffic, surrounding industrial parks, business districts and office buildings shall provide powerful support and consumers with continuous consumption in the future. The chamber business will also become more prosperous with the increasingly mature of the project and its ambient area.
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